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A Fresh Look at Winning Trust
When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email...
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Legal Issues
When developing your subscription process, legal considerations are extremely important.Legal
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Why you should always make it easy for people to unsubscribe from your list
Great customer service is about giving people what they want, when they want it, in the most efficient and helpful way possible. That logic should even extend to your unsubscribe...
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Olympics marketing: learn the rules before you take the plunge
The London 2012 Olympics is the summer's biggest branding event.LegalStrategy
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The Curious Case of Roddy the Spam Troll and His Employer Sky's Glass House
Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd 'victory' against a brand - in this case John Lewis, who (soft) opted-him-in for marketing by using a...
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Privacy Shield Q&A - What it is and what it means for you
The European Commission has officially adopted the EU-U.S. Privacy Shield arrangement. EU Justice Commissioner Věra Jourová announced at a press conference with U.S. Department of Commerce Secretary...
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